There are a couple of reasons for the pricing of Just Play Cleats and having the price be much lower than other brands for the same quality.
One reason is that Just Play Cleats has a small team running all operations which means there is not the high cost of overhead that big brands have with thousands of employees.
A second reason is that Just Play Cleats does not sign professional players to endorsements or spends a lot on traditional marketing. Just Play Cleats is just about playing the game of soccer and those wearing the cleats have been very supportive in spreading the word.
A third reason is that no players should be left behind wondering what soccer could have done for them in their lives. Soccer can be a great activity for fun or can provide an education and even a living. We want to keep the price low so that more players can have the opportunity to afford the best of the best and not be held back by cost prevention.